Archive for April, 2007

New Affiliate Start Up Schedule

The most fragile time for a newly signed affiliate in your organization is within the first 90 days. Their success within this space will set the momentum for the next extended period of time.

Consider the following start up plan for any new member of your organization.

Welcome them to your company and to your downline. Encourage them to take advantage of the training and support provided by your company. Give them contact information for yourself and the company you represent. Ensure they are familiar with all key contacts within your organization. Make a commitment to support them in every aspect of the business and sales process. This commitment will maintain a long-term business partner and produce a mutually benefiting business relationship for an extended duration of time.

Stress the need to take advantage of all training tools that your organization provides. These training modules have a direct impact on their future success in the field. Without these training tools, one has to wing it and fly by the seat of their pants. Not a fun way to go, because you have to re-invent yourself in each situation that may present itself.

If they did not sign up at the highest level within your organization, make sure they know that this is a goal to achieve over a period of time and within a time frame that best fits their needs and financial situation.

Help them establish their web sites, and understand each web site tab and module from the marketing side and the back office perspectives. Ensure they know the difference between the marketing section of their web site and the company side of the web site. In this way, they are familiar with easy access to ongoing training, support and marketing documentation versus the sales recruiting application of their web site presence. In most cases, virtual web site affiliate marketing programs have a two-fold, web site applications and this is not unique in most MLM and referral marketing companies.

The next step is to help them set attainable goals that are relative to their capabilities and limitations. For example, some people are in home businesses full time, and others part time. Also factor in their previous experience levels if any.

After a few days, call or email your new affiliate to check on how they are doing with their conference call training and online training sessions. This shows that you are interested in how they are proceeding and makes them feel that they are part of a team, and in some cases family.

Make sure that any new affiliate that you bring into your business knows that you and your upline are always there to help and support their efforts….. when they need it.

It is important to note that it is difficult to help those who won’t help themselves, but your income will be proportionate to the help you provide to those whom are willing to work.

Rick - YTB

The Value of Live Conference Calls

Scheduled live conference calls are hosted and conducted by typical leaders of any home based business. In this scenario, real life success stories are shared along with instruction on how to follow their established paths to success.

When you invite a prospect to attend a conference call, make sure to confirm a follow up date for a follow up call to the live session. Begin by asking them what they liked about the call and the opportunity. Use their responses as direct selling points to get them into your organization. In all cases, answer any questions that must be resolved before a decision can be made.

In many situations, conference calls are recorded, which will accommodate anyone’s busy schedule who may not be able to attend the live call. If a prospect is not interested in participating in a live / recoreded conference call, use this as a filter to eliminate prospects that may not be ready to take any next step towards owning their own home business.

Rick - YTB

The One on One Presentation

A one-on-one presentation is probably the most effective method of closing a prospect because you always have skeptics in a group session that can effect the group in a negative manner. This can be done over the phone or by meeting in person.

Effective phone skills allow you to cover more territory in less time due to the logistics of what it takes to conduct a face to face meeting.

If you are new to your business, it is important that you have done your homework in knowing the products and services that you represent and the value propositions that are offered by the opportunity. If this is not the case, a two-on-one or automated presentation is highly recommended until you gain some experience and are more comfortable with presenting to prospects. If you have a credible upline support team, enlist their help to close and build your business.

If your prospect asks questions you don’t know the answer to, either 3 way them to your sponsor or tell them that they have a great question that requires a follow up call. Naturally, this gives you a very solid reason to follow up with your prospect in quick order.

As a confidence builder, simply go through your presentation a few times with a friend, affiliate, or upline until you hit your comfort zone. You don’t have to be a professional speaker or closer. If you were, the prospect would not see themselves being able to replicate your presentation, or pitch. Simply humanize your delivery and present value propositions that make sense, Keep in mind that a good product, or service should stand up on its own legs anyway. This is to make sure you are spending your time with the right people.

Prior to a one on one presentation, try to get the prospect on your web site to review the opportunity and the products and services being offered. In this way, the questions and session flows from a better informed perspective.

Make sure you probe to learn about why they want a home business and them show them how your opportunity can meet their requirements.

Rick - YTB

Creating Exposure for Your Business

It is important to interest others in finding out about your product and opportunity.

The more people you expose to your business, the sooner it will build along with leaders that want to do the same.
Exposure really is critical. It is really important for you to understand that people are not going to call you and ask if you about your business.

It is also important for you to understand that there are many ways to expose your business and you can surely find a way, or methods that work for you.

All exposure techniques should include an approach to your warm group, Internet marketing, referral marketing and off-line marketing. In this case, let’s explore the warm group exposure.

Some people do not want to approach their warm market (people they know) for several reasons. However, some of the reasons to do so are very logical. For example, sooner or later someone else will talk to them. Believe me, you will regret it when you find out someone you know is building a downline from your warm group. So, if you really believe in what your business opportunity has to offer, why wouldn’t you want your warm group to get involved? Even if your warm group is not interested, they are a source for several referrals.

A comfortable way to approach an individual in your warm group is to ask him if he knows anyone who would be interested in learning about an innovative opportunity that is proving to be successful for yourself and others. At that point, it is human nature for that individual to start asking questions that are relative to your business.

Rick - YTB